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Waltham Forest Site – Swan Achieves Preferred Bidder Status

Waltham Forest

Swan Housing Association, as part of a consortium led by Catalyst Housing Association, has been awarded Preferred Bidder Status by the Greater London Authority for the regeneration of the former Webbs Industrial Estate in Waltham Forest.  This site was bought by the GLA at the Mayor of London, Sadiq Khan's instruction with the intention of it being used to deliver new, genuinely affordable homes for Londoners.

Now, Swan, working with Catalyst and architects, CF MØller, plan to transform the site with 330 new affordable shared ownership homes, along with a creative hub - providing more than 3,000 square meters of new affordable workspace and artist studios, a park area to serve both existing and new residents and retail space in the heart of the Blackhorse Road area. This site was the first bought for the Mayor's 100% affordable London housing.

The successful bid brought together Swan's local market knowledge and construction management expertise with Catalyst's financial strength and development record to build on our shared urban development experience on mixed use schemes. This expertise, combined with CF Moller's design excellence and place making approach and a strong consultant team, secured the GLA's selection. 

Geoff Pearce, Swan's Executive Director of Regeneration and Development said:

This is an exciting new project for Swan and our first in Waltham Forest, which has been a Borough we have been keen to expand into for some time.  The scheme attracted a record 13 bids, so we are delighted that with our partners including Catalyst Housing Association and CF Moller, we were successful.  Swan is committed to delivering more homes and this 100% affordable scheme, which will transform a long derelict site, whilst delivering enhanced public spaces and creative workspaces, is another example of how working together with our partners (including the Mayor of London, with whom we are already delivering schemes such as Blackwall Reach),  we really can deliver more.

Tom Titherington, Executive Director for Property and Growth at Catalyst Housing Association said:

Catalyst's financial strength and development record, coupled with Swan's local market knowledge and construction management expertise offers a comprehensive approach to place-making, design and delivery. Our shared urban development experience on mixed use sites, has informed the design of the scheme which centres on an ambition to create a new and bold development in Waltham Forest, with a strong sense of character. As a long standing partner of the Mayor of London, we are committed to working in partnership with the GLA. The benefit of selecting two housing associations is that any profit is reinvested in developing more affordable housing.

Rolf Nielsen Associate Partner, CF MØller, Architect MAA ARB RIBA  said:

We are delighted to be involved in this important project that seeks to provide exceptional quality of design for this ground-breaking development of exclusively affordable homes. Our approach to this project is to develop an architectural and placemaking response with the focus on designing the best possible new homes, along with a creative hub of artists' studios, small parks and retail spaces. This is complimented by Catalyst's and Swan's ambitious ideas for regenerating the Webbs Industrial Estate site.


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Registered address: Pilgrim House, High Street, Billericay, Essex CM12 9XY.
Regulated by the Regulator of Social Housing.
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